Let me tell you a secret - Press Releases work and can get massive traffic to your website. And they get you noticed on the net and off the net and can lead to many new open doors to market your products. Let me explain how.
Write your press releases like a newsworthy event, and not an ad. Put quotes in there. Quote yourself, and look like an expert. Be the expert. Quote others and look like a reporter, telling good information from a reliable source.
Mohammed Ali was once asked, "How did you get to become the greatest Boxer of all time?" Ali answered, "Because I started telling people I was the greatest and that I was so pretty!"
Having a press release makes you an expert, authority, and respected. Because of Press Releases mentioned above, I have been selected to be on TV shows, and also been on Radio. Plus my releases are getting my message out all over the internet, telling people about what I am so passionate about, in fun and interesting ways.
How exciting huh?
Using press releases, I have generated a solid 6 figures in only 15 months promoting my home business career opportunities on the net. All that income came from many tiny little press releases.
Another great thing about press releases is they get your URL's all over the search engines IMMEDIATELY. Yes, Immediately. No waiting 3-6 weeks or even 6 months. My releases get indexed in 24 hours. Usually Google and Yahoo News and their main sites index my releases on page one. I even have had some #1 listings which were just press releases.
When is the Best Time To Submit a Release?
I like to submit them on Thursdays and Fridays, so they are released on Saturdays and Sundays in the media. There is a two day delay if you use PR Web. My strategy is not for media publication, which might include my release being put in magazines, or newspaper, but mainly for Search Engine Optimization. I want an online audience to find me, not an offline.
If you marketing strategies would work well with offline exposures, then by all means, take use of that advantage if a reporter comes calling.
When using a service like PR Web, the competition for #1 or a top 10 listing on page one of PR Web's MAIN website is LESS on weekends too, as people are not paying top dollar to be there on Saturdays and Sundays, when media people are not working traditional 9-5 jobs.
What Are the Elements to be Included in Your Press Release Title Subhead Body Keywords Contact Info
TITLE
Your title should be keyword rich, with the specific niche you are marketing to. Try for the first 5 words to be your keywords you want the press release optimized for. Do some keyword research, using www.goodkeywords.com to see what people in your niche are most looking for and also buying for. Add those popular keywords into your title.
Use good copywriting titles of the past, and modify them to fit you. Many great long copy style "direct response" sales letters have wonderful titles and headlines which you can modify and borrow.
SUBHEAD
Your subhead should also be keyword rich, repeating some of the main keywords found in the title, but telling a little more info in 2-3 sentences. This is where you summarize what your PR is going to talk about.
BODY
Your body must contain a great story, which makes readers want to read it. It can be short or long, but add relevant keywords and keyword phrases to it which will help optimization. You might want to have your keyword or key phrases mentioned 4-7 times in your release.
The length of your release should be 100-500 words. Some services take more words than that, but if you can do a power punched release with all the goods in it and make the media take notice, do make it short. They get a lot of releases coming across their desks daily.
Include the basics in your body which one would find in everyday newspaper articles. Who What When Where Why How Tell a story and speak to the news media, don't sell to them. Don’t make your press release, "Press Release Spam or PRSpam." Don’t make it an ad and try to sell the product or service in your release. The idea is to make them curious, and want to go to your sites, find out more, where you can collect a lead or make a sale there.
Don't use words like "You can make money". Use words like "One can make money..." Speaking in the right "person" makes it legit. Watch how you use, "I said, you said, or he/she said."
Also ad your website URL in the body if you can, and it is relevant.
KEYWORDS
Usually you can select 5-10 keywords, depending on which services you are using, which are the ones you used in your press release content, which helps get you listed for them with Search Engine Optimization, and that will bring you targeted niche traffic.
CONTACT INFO
And the Contact info, should be a website, or phone # where a media outlet can call you back for more on the story to cover you in their news media.
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