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Sunday, November 29, 2009

Give Thanks to your Farmer This Thanksgiving

This pass week, millions of Americans would have gather around the Thanksgiving table with family and friends enjoying the harvest from the most bountiful food source in the world. But, did you know that this pass was the of week (November 20 - 26, 2009) is also National Farm-City Week? It’s a week designed by the National Farm City Council, to highlight the important roles that urban and rural partnerships play in food and fiber production and to enhance the links between farm families and urban residents.

This makes it a great time to say “thank-you” to those who grow our food. One of the best ways to do this is to support local agriculture and the local farmers in your area or state.

You may be reluctant to do this, since most news stories regarding farmers usually cast a negative light on them. However, many of our farmers practice sustainable agriculture and work toward preserving our natural resources, protecting the environment and conserving water. As I have written about several times here on Care2.com, they are the largest stewards of our land and are working to preserve what little open space is left.

But each year, their very existence is jeopardized by the unchecked growth of development, competition and dominance by large corporate farms, over-regulation at the state and federal level, and the apparent lack of concern for their survival by the general public.

American Farmland Trust (AFT), reports that every minute of every day, America loses two acres of farm and ranch land to development. And, as they point out, without local farms and farmland, there is no local food.

For the past several years, more people have been buying and eating locally grown produce, and overall there is more awareness that buying from local growers supports a healthy economy. But, this increased demand will take more farms, farmers, and farm land to grow more local food and that’s why supporting the work of groups like AFT is so important.

As you sit down at the table this Thanksgiving and give thanks for all of the good in your life, take the opportunity to thank our farmers. From the time you crawl out of the cotton sheets on your bed in the morning, to the time you brush your teeth at night, agriculture is there, so we must help to protect it.

You can make a difference by asking where your food is grown, who grew it, and when and how it was grown. Shop at your local farmers market; look for “Buy Local” campaigns at your local market, showing that the food was made in your region or state.

If you live in an area where there are farms and farm trails, take your children to petting zoos, pumpkin patches, Christmas tree farms, “u-pick” orchards and farms, and teach them where their food comes from. Initiate a farm day at your school, or invite a farmer to talk at your school or community organization.

You can also join American Farmland Trust’s “No Farms No Food” campaign and support their work in preserving farmland and local food.

Judi Gerber is a University of California Master Gardener with a certificate in Horticultural Therapy. She writes about sustainable farming, local foods, and organic gardening for multiple magazines. Her book Farming in Torrance and the South Bay was released in September 2008.

More on Garden & Nature (56 articles available)
More from Judi Gerber (19 articles available)

Thursday, November 26, 2009

Community Marketing University - A Company Driven With Your Success In Mind

Community Marketing University - A Company Driven With Your Success In Mind

Saturday, November 21, 2009

The Ten Commandment of Marketing

For the Gods of Google to accept your site, you must do more than offer up a golden cow. Here are the Ten Commandments to follow. Sinners will face purgatory with a penalty or be sent to hell with a lifetime ban.


The First Commandment - Thou Shalt Have Fresh Content

The easiest way to accomplish this is with a daily blog. One to three paragraphs of original content related to your site.


The Second Commandment - Thou Shalt Do Keyword Research

For each of your daily blogs, go to the Free Keyword Researcher on our Free Biz Tools page and identify a keyword string of 2-4 words long to title your blog.

Use the Keyword string in your blog content 1-3 times.


The Third Commandment - Thou Shalt Submit Daily Blog to Social Bookmarks

The exact keyword string that you identify for you blog's title will be used in each submission. Change up the description for each submission.

Here are the angels of Google that will help you ascend in the rankings and find a home in Google Heaven:

http://bibsonomy.org
http://bringr.com
http://buddymarks.com/
http://clipclip.org/
http://clipfire.com/
http://del.icio.us/
http://faves.com/home
http://folkd.com/
http://linkagogo.com/
http://mixx.com
http://multiply.com
http://myweb.yahoo.com/
http://netvouz.com/
http://newsvine.com/
http://panamanewsblog.com/
http://pixelgroovy.com
http://reddit.com/
http://searchles.com/
http://shoutwire.com
http://slashdot.org/bookmark.pl
http://sphinn.com/
http://spurl.net/
http://startaid.com/
http://theoryoffun.com/
http://wikio.com/
http://www.a1-webmarks.com/
http://www.blinklist.com/

For the complete list of Social Bookmark Sites go here.


The Fourth Commandment - Thou Shalt Use the Site Name in the Title

The Google Gods want you to be true to yourself and not try to trick your fellow man.

The best way to accomplish this is to use it in the second half of the title. Ex: The Ten Commandments of Search : Sta.rtUp.biz


The Fifth Commandment - Though Shalt Have Links from Directories

Identify the keyword string that you want your index page to rank for and use it in the title of your submissions. Also, only do a couple of submissions each day.

Here is a list of PR4+ directories that have free submission. The $299 Yahoo directory submission is also a good move.

http://www.dmoz.org/ 8
http://www.la-ma.org/ 6
http://www.mxdu.com/ 6
http://www.jayde.com/ 6
http://www.mygreencorner.com/ 6
http://www.ghinmeca.com/ 5
http://directory.classifieds1000.com/ 5
http://www.concensus.org/ 5
http://www.directorydice.com/ 5
http://www.domaining.in/ 5
http://www.freewebsitedirectory.com/ 5
http://www.illumirate.com/ 5
http://www.info-listings.com/ 5
http://www.publimix.net/ 5
http://searchsight.com/Directory.htm 5
http://www.uc33.com/ 5
http://www.amray.com/ 4
http://www.a1webdirectory.org/ 4
http://www.boshuda.com 4
http://www.businesspagesupdate.co.uk/ 4

For the complete list of Free Directories go here.


The Sixth Commandment - Thou Shalt Post Comments on Blogs with Do-Follow

Do-Follow simply means that a link on a page is valued by the Google Gods. Be sure to post a good comment and use the keyword string that you are focusing on as your name.

Here is a list of Do-Follow Blogs:

http://brownsista.com 6
http://foolswisdom.com 6
http://www.billhartzer.com 5
http://howtosplitanatom.com 5
http://andybeard.eu 5
http://engineering.curiouscatblog.net 5
http://www.davidairey.com 5
http://www.fastlanetransport.ca/blog 5
http://lifelearningtoday.com 5
http://www.pixelheadonline.com/blog 4
http://www.logon.ie 4
http://www.howtowakeupearly.com 4
http://www.joebartender.com 4
http://jakeldaily.com 4
http://tallfreak.com 4
http://blog.achille.name 4

For the complete list of Do-Follow Blogs go here.


The Seventh Commandment - Thou Shalt Use Signatures in Forums with Do-Follow

Focus your signature around the main keyword string for your home page. Try to be the first response to new posts and participate on long discussion threads that will consistently be pushed to the top of the main discussion page.

Here is a list of major forums with Do-Follow signatures:

http://www.sitepoint.com/forums/- SEO
http://acapella.harmony-central.com/forums/ - music
http://forums.seroundtable.com/ - seo
http://www.submitexpress.com/bbs/
http://www.startups.co.uk/ - business
http://www.v7n.com/forums/ - seo, webmaster
http://www.webmaster-talk.com/ - webmaster
http://www.webicy.com/ - Webmaster, seo
http://forums.comicbookresources.com/ - comic books
http://bzimage.org/ - photo
http://www.earnersforum.com/forumsindex.php - ecommerce, advertising
http://www.acorndomains.co.uk/ - domains
http://forums.onlinebookclub.org/ - books

For the complete list of Do-Follow Forums go here.


The Eighth Commandment - Thou Shalt Use Free Classified Ads

This is an easy way to get a little push and some customers at the same time.

Here is a list of some of the large free online classified sites:

http://www.craigslist.org/
http://www.thefreeadforum.com/vbull/
http://www.adlandpro.com/
http://www.gumtree.com/
http://classifieds.yahoo.com/
http://www.google.com/base
http://caklassifieds.com/
http://classifieds.myspace.com/
http://expo.live.com/default.aspx
http://www.kijiji.com/
http://www.adlandpro.com/
http://www.backpage.com/classifieds/
http://www.usfreeads.com/
http://www.oodle.com/
http://www.adpost.com/

For the complete list of Free Classified Websites go here.


The Ninth Commandment - Thou Shalt Create and Submit RSS Feeds

Here is a list of free RSS feed directories that will get your feed slurped up by Google:

http://www.aspin.com/
http://www.bloogz.com/
http://www.daypop.com/
http://www.daytimenews.com/
http://www.devasp.com/
http://www.dummysoftware.com/
http://www.feed24.com/
http://www.feedage.com/
http://www.feedbomb.com
http://www.feedcat.net/
http://www.feed-directory.com/
http://www.feedfury.com
http://www.feedooyoo.com/
http://www.feeds2read.net
http://www.feedsee.com/
http://www.feedsfarm.com/

For the complete list of Free RSS Directories go here.


The Tenth Commandment - Thou Shalt Not Forget about Google Images

Google images accounts for a large amount of traffic and should not be ignored. On each daily blog, you should have an image that is clickable. Remember that Google images shows a bunch of thumbnails and not your blog content. Then use the keyword string to name the image, alt tag, and caption.

Friday, November 20, 2009

The MyVirtualGroup.com Idea

After being bombarded by marketing at every social site I am a member of I wanted to give my frinds a place to mend the fences the marketing competition has torn down, and a place where everyone can just be "me". Without a bunch of "APP's" and everybody wanting you to join this or that.....

Are you an Internet marketer wondering why you should join MVG if no marketing is allowed?

MVG will build YOU an exceptional web presence full of quality information. Your posts will be more apt to be seen because they are your original work. Your Brand will be seen as superior gaining customer trust. Your MVG Friends will make better partners and customers because they know and trust you.

MVG will be offering members great rates on banner and text advertising soon. The only advertising will be onsite paid for and approved by Admin, or on your profile. Advertising on MVG blog, pages, files, or the wire will be deleted and the member banned after 3 infractions. Bookmarks spamming will also get you the boot!

Are you a regular internet user sick of all the marketing and just want somewhere to stay in touch with old friends and find new?

MVG allows you to create private or "invisible" groups. No one can see or get in with out you inviting them. There are no auto inviters or friend suggestion on MVG. New friends will be found by actually reading posts they are interested in and inviting the author to be their friend. So you can hide by not posting and only using an invisible group...... or you can be seen everywhere! Totally up to you! And as stated above, marketing stays off site!

There are no "payplans", "APP's", "affiliate commissions", "marketing tricks", "products", "referring", "plr, rrr, mrr", "give aways" or "JV's" on MVG. Just a secure place to connect with frinds and build groups online.

What Can My Virtual Groups be used for?

  • Family groups
  • Friends groups
  • Sport groups
  • Political groups
  • Work groups
  • Party groups
  • Religous/church groups
  • Hobby groups
  • Fan clubs
  • Joke groups
  • Non profit groups
  • School groups
  • Music/fan groups

And the list goes on! Its easy and fun!

http://myvirtualgroup.com/


Saturday, October 31, 2009

Which Of These Seven Types of People Are You And Which One Would You Like To Be?

One very good marketer I know has an excellent analysis of the types of people that exist when it comes to making money online. It contains some very good lessons and I'll go through each of the types here as I recall them. After you have read through them ask yourself: Which one am I and where do I want to be?

*
The Mooch Bum

These people are clueless and are at the bottom level. They are ignorant and just waste their time. They have no knowledge of the money-making potential of the Internet. These people have a dead end job that they hate. But they don't want to invest in themselves and in educating themselves.This is the person who just uses the Internet to waste time. Watching videos, chatting with friends, reading with email, watching porn and so on. Basically, its just a pastime and a means of pleasure. They believe there is no way you can make money online because they think everything is a scam. They think that people who are making money are just lucky.

Advice to these people: Just shut up and get a life!

*
The Wanna-Be

These people have heard of the Internet, use it and want to make money. They go chasing after every new fad and every new marketing ploy. These people have ambition (which isn't really enough). These people want to make money, but they just don't have a clue how to. They get sucked into every scam and crappy idea. These people are easily excited and get involved in MLMs and jump from one thing to another, thinking that there is some magic solution which they can plugin and just make money, without any effort. These people do want to succeed, but they don't put the effort in. Their failure is that they think they can make lots of money if they can find the magic solution. These people just lack the knowledge of how to make money. They continue in this manner chasing a dream.

Advice to these people: If your life stinks, its your fault!
But if you take responsibility and take action, you can be successful.

*
The Pretend-To-Be

These people are living a lie. They are just "waiting for the right moment". They don't take any action because they feel that they have do things perfectly. They just don't want to make any mistakes. They're always talking about starting an Internet business, but in reality they don't have the guts to do it. These people may have a successful offline business, like for example a doctor or a lawyer. These people spend a lot of money going to seminars, buying courses and products. They are living a lie because they know a lot and can talk the talk, but they are scared to walk the walk. They have lots of excuses - "its not the right time now", "I need to learn a bit more". When you speak to them, you might be dazzled about what they know. But its all just knowledge - no action. They're scared of taking that leap and jumping in.

Advice to these people: You don't have to get it right, you just have to get it going!
These people are really afraid, lack courage and don't want to take that jump. They just fool themselves by thinking that they are making progress by buying all the latest products and ebooks.

*
The Newbie

These people are actually on the track. These people have some knowledge and they have done their homework. They simply lack the technical know-how to get to where they want to be. They've bought ebooks and might have a few courses or seminars under their belt. They tend to follow "internet gurus", but the more they study, the more they get confused. These people don't realise that making money online is not about your product or service. Its all about the marketing. These people have a website, and may have their own product, or have resale rights products. But they don't know the specific details of marketing - tracking, conversion, copywriting secrets and technical issues. They are control freaks and want to do everything themselves. They think that if you want to do something right, you've got to do it yourself. In essence, they've just given themselves their own day job, and don't know how to take their business to the next level. These people are either losing money, or making a little amount of money. They're not really taking anything home. They are so bogged down in what they are doing that they lack vision. However, the good thing is that they are in the right direction.

Advice to these people: If you could do it on your own, you would already be there!
Get yourself some real marketing education. Take a course, study, learn the skills!

*
The Marketer

These people have a website, or websites that make them money. But all they have is a job and not a business. These people have an understanding of marketing, SEO, copywriting, tracking, conversion and so on. These people have been around and know what they are doing. They might be a leader in their particular niche and maybe making five figures per month. However, they think that they are doing really well, and have already accomplished the best that they can do. In reality, they're just holding themselves back and don't realise that the sky really is the limit. What they do is to compare themselves the previous four levels, and think they are the leaders of the pack. They just have low expectations of themselves and don't compare themselves to the levels that are higher than them. They don't want to stretch themselves outside of their comfort levels. They think they know all that there is to know. These people can be described as "playing not to lose, instead of playing to win". These people simply need someone else to mentor them and take them to the next level.

Advice to these people: You don't know what you don't know. You can't solve a problem with the same mind that created it. You need someone to take you to the next level.

*
The Master

These people are either millionaires or making a good six figure income. They have a vast amount of knowledge of online and offline marketing and have expert knowledge of direct response marketing. These are high performance people. They have depth of understanding in traffic generation, conversion, tracking and so on. These people could enter any niche market and possibly dominate it within a relatively short amount of time. These people have learnt that less control is more control, that is they focus on the things that they are best at (like the marketing) and outsource all the rest of the stuff. This gives them a great amount of leverage. Hence, they have a team. They know that their business must serve them and that they don't serve the business. These people are visionaries and leaders in their industry. They never stop learning and investing themselves. Very often these people have gone through adversity and really bad times, but have high self-esteem and drive, and have a clear vision that they aspire to.

Advice to these people: You are more than what you have become if you allow youself to go beyond!

*
The Entrepreneur

This is the highest level where everyone should aspire to. These are multi-millionaires or even billionaires. These are master salespeople and master marketers. They have sold their Internet business for millions, have taken their companies public. They hire people who are much smarter than them. They don't micro-manage, but they macro-think. These people already have an exit strategy before they even start something. They know where they want to go, and aggressively drive towards that, utilising other people's brains and other people's time and resources. They know that the purpose of a business is to either sell it or to make it run on autopilot.

Advice to these people: Give back to society!

Monday, October 19, 2009

How To Increase Your Search Engine Rankings With Press Releases

Let me tell you a secret - Press Releases work and can get massive traffic to your website. And they get you noticed on the net and off the net and can lead to many new open doors to market your products. Let me explain how.
Write your press releases like a newsworthy event, and not an ad. Put quotes in there. Quote yourself, and look like an expert. Be the expert. Quote others and look like a reporter, telling good information from a reliable source.
Mohammed Ali was once asked, "How did you get to become the greatest Boxer of all time?" Ali answered, "Because I started telling people I was the greatest and that I was so pretty!"
Having a press release makes you an expert, authority, and respected. Because of Press Releases mentioned above, I have been selected to be on TV shows, and also been on Radio. Plus my releases are getting my message out all over the internet, telling people about what I am so passionate about, in fun and interesting ways.
How exciting huh?
Using press releases, I have generated a solid 6 figures in only 15 months promoting my home business career opportunities on the net. All that income came from many tiny little press releases.
Another great thing about press releases is they get your URL's all over the search engines IMMEDIATELY. Yes, Immediately. No waiting 3-6 weeks or even 6 months. My releases get indexed in 24 hours. Usually Google and Yahoo News and their main sites index my releases on page one. I even have had some #1 listings which were just press releases.
When is the Best Time To Submit a Release?
I like to submit them on Thursdays and Fridays, so they are released on Saturdays and Sundays in the media. There is a two day delay if you use PR Web. My strategy is not for media publication, which might include my release being put in magazines, or newspaper, but mainly for Search Engine Optimization. I want an online audience to find me, not an offline.
If you marketing strategies would work well with offline exposures, then by all means, take use of that advantage if a reporter comes calling.
When using a service like PR Web, the competition for #1 or a top 10 listing on page one of PR Web's MAIN website is LESS on weekends too, as people are not paying top dollar to be there on Saturdays and Sundays, when media people are not working traditional 9-5 jobs.
What Are the Elements to be Included in Your Press Release Title Subhead Body Keywords Contact Info
TITLE
Your title should be keyword rich, with the specific niche you are marketing to. Try for the first 5 words to be your keywords you want the press release optimized for. Do some keyword research, using www.goodkeywords.com to see what people in your niche are most looking for and also buying for. Add those popular keywords into your title.
Use good copywriting titles of the past, and modify them to fit you. Many great long copy style "direct response" sales letters have wonderful titles and headlines which you can modify and borrow.
SUBHEAD
Your subhead should also be keyword rich, repeating some of the main keywords found in the title, but telling a little more info in 2-3 sentences. This is where you summarize what your PR is going to talk about.
BODY
Your body must contain a great story, which makes readers want to read it. It can be short or long, but add relevant keywords and keyword phrases to it which will help optimization. You might want to have your keyword or key phrases mentioned 4-7 times in your release.
The length of your release should be 100-500 words. Some services take more words than that, but if you can do a power punched release with all the goods in it and make the media take notice, do make it short. They get a lot of releases coming across their desks daily.
Include the basics in your body which one would find in everyday newspaper articles. Who What When Where Why How Tell a story and speak to the news media, don't sell to them. Don’t make your press release, "Press Release Spam or PRSpam." Don’t make it an ad and try to sell the product or service in your release. The idea is to make them curious, and want to go to your sites, find out more, where you can collect a lead or make a sale there.
Don't use words like "You can make money". Use words like "One can make money..." Speaking in the right "person" makes it legit. Watch how you use, "I said, you said, or he/she said."
Also ad your website URL in the body if you can, and it is relevant.
KEYWORDS
Usually you can select 5-10 keywords, depending on which services you are using, which are the ones you used in your press release content, which helps get you listed for them with Search Engine Optimization, and that will bring you targeted niche traffic.
CONTACT INFO
And the Contact info, should be a website, or phone # where a media outlet can call you back for more on the story to cover you in their news media.
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